Course 11.4: The origins of promotional work and marketing.

Promoting is an important part of the marketing industry and is seen as vital for the success of a product, event or brand. Promotion is everywhere, from the movie posters on your local bus stop to those weird adverts you never click but always look at on Facebook. And you’ve probably seen promoters do their work and not even realized they were doing it. But what is promoting, really? And where did this job come from? To make it easier to decide if you want to make it in the promoting business, it’s good to get an answer to these two questions first. And that’s exactly what we’re going to do in this lesson. Let’s go!